Inspirational kitchen setups display built in kitchen products in five different concepts. Two setups that are located at store front functions also as show windows. A semi transparent workshop area is designed for cooking classes, events and press meetings. Workshop has 16 people capacity. Events and live cookings can be seen from the customers inside the store. Beko’s Eat like a pro campaign is communicated at the workshop area by logo, visuals and green plants. Showroom area has displays of kitchen product range according to the beko retail guideline.