BEKO USA SHOP IN SHOP
20 Ağustos 2019
EVIDEA STORE
Evidea briefed Tagusta to create an Express store concept for their new location.
LOCATION
ISTANBUL
YEAR
2018
CLIENTEVIDEA.COM
TOTAL AREA
240 SQM
CATEGORY
RETAIL, HOME FURNISHING
Only scaling the store concept will be not be enough so we re-assess the entire customer flow, graphics and categories in order to create a simpler and cost effective atmosphere.
All digital and physical touchpoints are in alignment with the flagship store however there are more displays for fast sale activities. Bulk product displays and campaign zones are defined to enhance sales campaigns. Segmentation of the express evidea stores are set to meet the needs of customers of the surrounding area of the store. Evidea’s agile customer expects retail to be everywhere, instant and personal. Store concept is designed in order to fulfill the expectations of customer and integrated with the digial store, evidea.com.
Store consists of three floors which are divided for defined categories at upper level for furnitures, entrance level for campaigns and kitchenware and lower level for home accessories and textile products. Each floor entrance is highlighted by the graphic wall which is from trapezoidal sheet referring to shipping containers.
