All digital and physical touchpoints are in alignment with the flagship store however there are more displays for fast sale activities. Bulk product displays and campaign zones are defined to enhance sales campaigns. Segmentation of the express evidea stores are set to meet the needs of customers of the surrounding area of the store. Evidea’s agile customer expects retail to be everywhere, instant and personal. Store concept is designed in order to fulfill the expectations of customer and integrated with the digial store, evidea.com.